April 2012
9 posts
12 tags
STARBUCKS REWARDS GOES TO HOLLYWOOD!
Starbucks. THANK YOU.
While I have always enjoyed your products, the rewards program has been a bit of a lacklustre affair. I have accumulated some nice “stars” and have watched that sexy coffee cup fill with stars on each purchase through my iOS app.
However, your delivery of the “rewards postcard” has failed me on five counts. I’ve had to write Starbucks...
8 tags
CNN.COM: WORST OFFENDER FOR INTERRUPTION...
Great job CNN.com.
You’ve finally convinced me that you’re not worth a visit anymore. Not only is your “editorial” content shallow but your abuseof visitors is beyond tolerable.
You might be surprised to learn that digital / interactive marketing has evolved in the past 14 years. You simply don’t get it. You’re trying to apply old school marketing tactics...
11 tags
DID SYSTROM JOKE ABOUT THE $1 BILLION DEAL??
Kevin, congrats on the acquisition.
Must feel good, huh? I mean, you did successfully scale a photo-sharing app business from zero to thirty million user accounts. Afterall, you did build this business by learning to program in your spare time while having a product marketing background. That shows talent, commitment, perseverance, and an ability to build from zero to something with only 12...
10 tags
WILLIAM GIBSON, STEVE JOBS & THE CIA
I was inspired to create an evergreen page about my Best Steve Jobs Quotes after experiencing documentary recall of Steve Jobs on the subject of information and the Library of Congress. I plan to keep adding to this page so that it becomes the definitive page on Steve Jobs quotes on the Internet. In fact, I may end up as THE “reference pool” of insightful quotes from Mr. Jobs and...
9 tags
ANATOMY OF A 'DIFFICULT' MOBILE TRANSACTION.
I have an interesting story to share.
It’s about user experience, the meaning of ‘express’, and about a hot new topic area called mobile transactions. However, I need to get something out of the way first.
I am a proud customer of WIND Mobile - their pricing plans, the network quality, and the customer support have been fantastic as a new entrant in the Canadian market
...
9 tags
ANATOMY OF A 'MODERN CLICK'
I am constantly amazed by modern ‘media’ and the length they’ll go through to attract reader attention. Is it under-handed or necessary in a fast-paced, information-rich world of communication?
The art of copywriting is essential in today’s world.
Here’s my deconstruction of a modern click thanks to the HuffPost. While I can’t confirm the exact thought...
12 tags
Praying for Sony
As I sit on a commuter train and write this from my iPhone, I am reading news about Sony’s $6.4 billion loss, which doubles earlier forecasts, and piles on losses a record four straight years.
Oddly, the article was read through my Blackberry curve from the Globe and Mail app, and after posting this article, I have my iPad handy to read a digital book I bought from Amazon. On any other day,...
10 tags
VISUAL.LY - DATA VISUALIZATION WINS.
I saw this tweet earlier this week:
Without a doubt, data IS the new oil. The world is awash in it. We’re flooded daily with news, data, sound bites, tweets, status updates, check-ins, photo shares, pinterest points and the list goes on. Sure, we have more information but are we more informed? Hard to tell.
I do think that fragmentation and access to many communication channels have...
