OK, is it me are am I starting to see catchy digital brand campaigns leveraging the Pinterest phenomenon more often than ever before?  It seems like it.  I didn’t snap the prior ad campaign nor can I remember it exactly but this one caught my attention because it was hard to miss (!) :-)

The ad expanded in the YouTube masthead above the fold with the ever catchy “PIN TO WIN” call-to-action.  Personally, “pin to win” just seems to work better for me than “Like Us” or “Follow Us”.  Like you? I might not even know you…YET! :-)  Besides, liking and follow are “hard” nuggets.  I have to have reasons to follow you or even like you.  Not always easy.  But if I just pin something, sure, there’s a thought process but it’s a little more engaged — you have to pin it or perhaps create a new board to categorize it. Etc.

If anything, the art of pinning works for digital brands because when I pin, others can re-pin, and more and more people can pin to win by discovery.  Sounds viral.  This seems a bit better than the old school method of “sign-up and now enter the names and email addresses of five people you know to increase your chances!” kind of execution. 

PIN to WIN! And Re-Pin it!  Brand advertisers are onto something.  Happy experimenting.

Related articles

• “Pin It to Win It!” (teacherlingo.com)
• Pinterest for Android released (play.google.com)
• Top 10 Pinterest Pins This Week (mashable.com)
• After Pinterest Joins San Francisco Tech Revival, PinUp Network Announces Free Giveaway to Encourage Pinning (prweb.com)
• How To Get More Pinterest Traffic (jackhumphrey.com)
• Pinterest Analytics Tools Comparison - PinReach vs Pinerly (flightpath.com)
• pin it to win it winners (studiocalico.typepad.com)