OK, is it me are am I starting to see catchy digital brand campaigns leveraging the Pinterest phenomenon more often than ever before? It seems like it. I didn’t snap the prior ad campaign nor can I remember it exactly but this one caught my attention because it was hard to miss (!) :-)
The ad expanded in the YouTube masthead above the fold with the ever catchy “PIN TO WIN” call-to-action. Personally, “pin to win” just seems to work better for me than “Like Us” or “Follow Us”. Like you? I might not even know you…YET! :-) Besides, liking and follow are “hard” nuggets. I have to have reasons to follow you or even like you. Not always easy. But if I just pin something, sure, there’s a thought process but it’s a little more engaged — you have to pin it or perhaps create a new board to categorize it. Etc.
If anything, the art of pinning works for digital brands because when I pin, others can re-pin, and more and more people can pin to win by discovery. Sounds viral. This seems a bit better than the old school method of “sign-up and now enter the names and email addresses of five people you know to increase your chances!” kind of execution.
PIN to WIN! And Re-Pin it! Brand advertisers are onto something. Happy experimenting.
- “Pin It to Win It!” (teacherlingo.com)
- Pinterest for Android released (play.google.com)
- Top 10 Pinterest Pins This Week (mashable.com)
- After Pinterest Joins San Francisco Tech Revival, PinUp Network Announces Free Giveaway to Encourage Pinning (prweb.com)
- How To Get More Pinterest Traffic (jackhumphrey.com)
- Pinterest Analytics Tools Comparison - PinReach vs Pinerly (flightpath.com)
- pin it to win it winners (studiocalico.typepad.com)