However, they misunderstood my feedback and thought it was related to AppleCare service — that wasn’t the issue at all since the service was great. Kudos to them for calling me within a day to find out what was wrong.
My feedback had more to do with my belief that the new cord design is far more fragile and thus requires more attention. Nonetheless, I took Apple staff feedback to heart and have started storing my power cord the way they’ve recommended (see below) which is something I never did in the past.
Have a look and maybe you can include this in your daily regimen too! ;-)
I still think Jony and team need to have a look at this one. I’ve never had to churn through as many power cords for previous Mac products. The USB cables for i-products wear out quite a bit as well but those are high-use items so standard wear-and-tear is expected with time.