ANATOMY OF A ‘MODERN CLICK’

I am constantly amazed by modern ‘media’ and the length they’ll go through to attract reader attention.  Is it under-handed or necessary in a fast-paced, information-rich world of communication?

The art of copywriting is essential in today’s world.

Here’s my deconstruction of a modern click thanks to the HuffPost. While I can’t confirm the exact thought process, I do think I subliminally read the subject header as “New Nook a Tablet Killer”.  There’s enough research out there to suggest we scan through volumes of information far more often than we should and unfortunately, it is a sad by-product of modern life.  But, if you consider the volume of information I do pile through on any given day, whatever the exact key triggers were, they succeeded in making me read the article:  GOOD for HuffPost and GOOD for Nook.

Pay close attention to the headline as you go through the steps.

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Actual HuffPost Technology Article

Alexander S. Bosika

Source: The Huffington Post