Yup, because we could order the Z10 from a pre-order list. CNBC ‘s (and WSJ’s) “deep analysis” attributes ALL product launch success to long lines, hype, and camp outs…uhuh. Leave the social media hype (some call them “social media hippies”) out of this.
Let me put this into context - I am a huge Apple fan but I *love* BlackBerry.
But seriously, the marathon runs and high-fives through Apple stores after a purchase are completely silly and bizarre and do more to alienate people as to WHY Apple is liked - great products.
While being ‘cool’ and ‘hip’ may play into this, it has also caused competitors like Samsung to (wrongly) mock Apple in commercials for the WRONG reasons. Rather than focus on the WHY’s, Samsung has decided it makes more sense to mock Apple for the cult-like nonsense that has been generated with new store product launches. This isn’t very different than negative political ad campaigns. They don’t work!
Further, the idea of waiting in a line the night before for first grabs at a new “phone” is simply not my idea of time well-spent.
The last time I waited FOUR hours in a long line was when “The Empire Strikes Back” hit theatres and this was well before VHS, DVD, cable and on-demand programming even existed! We waited because we KNEW the movie would not make it to “commercial” television for seven plus years after film release.
Now, theatres generate hype-lines to create a “follow-me” or “look at them” effect to get ticket sales. It truly is cheesy.